Hip-hop and R&B songstress Lumidee and Miami's hottest Cuban rapper Pit Bull will be on hand today (Thursday, October 2nd) at a press conference at Gloria and Emilio Estefan's Bongo's Cuban Cafe in Miami, to announce the details of Soulfrito: The Pontiac Urban Latin Music Festival. The festival, which will take place at Bayfront Park Amphitheater on Sunday, October 5th, is being billed as the "world's first celebration of Urban Latin music and culture."

The concert will feature performances by some of the world's leading Urban Latino artists and hip-hop performers including Gangstarr, Aventura, Lumidee, Pit Bull, Fulanito, Yerba Buena, Huey Dunbar, Frankie J, Majic Juan, and Don Dinerol. The concert will be hosted by MTV personality Lala.