SNAPSHOT: WFLC-FM Listen Live

WFLC 97.3 The Coast
 Name: WFLC 97.3 The Coast
Format: Hot Adult Contemporary
Market: Miami, FL
Frequency: 97.3 MHz

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"This was the most successful grand opening and quickest results we have had in the country."

Stir Crazy General Manager

The Challenge
Brand New Restaurant
This small chain restaurant was planning a grand opening in a new shopping complex that was only semi-completed. Although they are a chain they are not well known in our market. They were only going to advertise on one radio station, because their budget was limited.
The Resource
Database Members Incentive
We created a delicious benefit for Coast listeners. Discussing their timelines we discovered that the restaurant staff would need to be trained and this opened up the idea to provide free meals for Coast VIP members.

Our Email blast promoted the availability of 900 seats available during the day for free meals.
The Idea
Online Reservations
The email blast was coordinated perfectly and linked to the client’s live reservation site for Coast VIP members to pick their own time. Besides being able to make their reservations the database was exposed to the restaurant’s menu, hours, location and unique overall dining experience.
The Results
Fill The Restaurant in 60 Minutes
We filled 900 seats in less than 60 minutes from the Coast email blast . This was the most successful grand opening and quickest results the client had in any opening throughout the country.

Thanks to the efforts of 97.3 The Coast, the restaurant has been consistently busy often experiencing a long wait to get in.

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